Vespa eyes US market

Fresh from an invigorating IPO, Piaggo is looking to market its trademark Vespa scooter more aggressively in the US, a market which has long been dominated by Japanese brands like Honda and Yamaha.

Company officials are even working with local governments to help make towns and cities more “scooter-friendly.” Which effort we heartily applaud, even if they do have ulterior motives.

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